Why the Pillsbury doughboy is in trouble

Minnesota-based General Mills is operating a Pillsbury factory on an illegal Israeli settlement.

The Context

In February of 2020, the United Nations published a list of companies violating Palestinian rights like facilitating the construction, expansion or maintenance of Israeli settlements or the demolition of Palestinian housing and property. The United Nations named General Mills, a Minnesota-based corporation, as one of seven United States businesses violating international law by operating on occupied Palestinian territories. According to the report, General Mills is operating a Pillsbury factory in Atarot Industrial Zone, an illegal Israeli settlement in East Jerusalem illegally annexed after the 1967 war. The operation of this Pillsbury factory has displaced, stifled, and harmed local Palestinian land, livelihoods, and lives. It violates international law by exploiting land, water, and other resources belonging to the Palestinian people.

The UN Report

On February 12, 2020, the United Nations Human Rights office issued a report on business activities related to settlements in the Occupied Palestinian Territory. The report was submitted in response to the request made by the United Nations Human Rights Council in Paragraph 17 of Resolution 31/36, adopted by the Human Rights Council on March 24, 2016.

The Campaign

In response to this report, numerous coalitions have been organizing to boycott and pressure the listed corporations into abiding by international human rights law — and to respect the land and human rights of the Palestinian people. One of the actions is the #Boycott Pillsbury campaign, which is being led by a multiethnic, multi-faith, and diverse coalition of organizations advocating for Palestine in unison. American Muslims for Palestine, a national education and advocacy organization for Palestine, is a leading coalition member. AMP-MN, American Muslims for Palestine’s Minnesota Chapter, has spearheaded this awareness campaign, as the Pillsbury corporation is based in its state, Minnesota. Here is a full list of the coalition members:

  1. @AmericanFriendsServiceCommittee
  2. @ampalestine
  3. @ampminnesota
  4. @BDSNationalCommittee
  5. @F2BVA
  6. @fosnalive
  7. @GlobalMinistries.DOC.UCC
  8. @ipmnpcusa
  9. @JewishVoiceforPeace
  10. @MiddleEastPeaceNow
  11. Minnesota Break the Bonds Campaign
  12. QPIN Quaker Palestine Israel Network
  13. @RPIP.RVA
  14. Sacramento Regional Coalition for Palestinian Rights
  15. @UCCPalestineIsraelNetwork
  16. @ujphl
  17. @UMKairosResponse
  18. @unitedmethodistchurch
  19. @uscpalrights
  20. @uujme
  21. @wilpfus
  1. Boycott Pillsbury products
  2. Ask grocery stores to stop shelving Pillsbury products
  3. Sign Jewish Voices for Peace’s petition
  4. Email General Mills’ CEO telling him to close the factory.
#BoycottPillsbury Campaign Flyer

The Bake for Palestine Challenge

AMP-MN recently hosted a “Bake for Palestine” challenge (see Challenge Flyer and Challenge Video) to help raise awareness about the campaign. Community members were encouraged to bake something this holiday and winter season without using any Pillsbury products and post their creations online with the hashtags #BoycottPillsbury and #NoDoughForTheOccupation. Thirty people of all ages, faiths, and from all over the county participated in this challenge to help raise awareness about the campaign.



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American Muslims for Palestine - MN

American Muslims for Palestine - MN


We educate and empower our community around Palestine. Every day is a day closer to a free Palestine ✌️